Phil Cannella – Phillip Cannella Media: Phil Cannella has been in the business of long term care for seniors for almost 40 years now. The factors that led him to this line of work were very personal indeed and stemmed from a situation that had affected his family in the early years of his life. Phil Cannella was not born to riches but rather had to struggle for survival. It was his grandfather who was hit just months after retiring with the need for nursing home care.
Like many retirees, who eye their golden years with some longing for accomplishing all those things they so much wanted to do all their lives, Phil Cannella’s grandpa was not different. When this situation hit and the cost of nursing home stay was too great for his family, Phil Cannella’s dad took on multiple jobs just to keep the family afloat.
Today nursing home care can cost upwards of $100,000 a year, a small sum if you need some extended care. Even home care, which is considerably less expensive, can easily exceed $50,000 a year. Phil Cannella recognized this societal problem and addressed it with long term care insurance or as it was known in the early days of his career as nursing home insurance. With insurance, the cost of care becomes affordable as you are protected.
